Xbox is starting the new year with a significant move towards fulfilling its goal of making everything an Xbox, announcing that the Xbox app will be available on LG smart TVs later this year. In a recent Xbox Wire post, the company revealed its partnership with LG Electronics, bringing the Xbox app to LG TVs in 2025. This will allow Xbox Game Pass Ultimate subscribers to enjoy cloud gaming on supported LG TVs, eliminating the need for a console. This includes titles like Call of Duty: Black Ops 6.

This move expands Xbox’s reach beyond consoles, a strategy already in place since 2022 when the Xbox app was first made available on Samsung Smart TVs, and extended to Amazon Fire TV devices last year. The addition of LG TVs further strengthens Xbox’s presence in the TV market, reinforcing its "This is an Xbox" campaign. This ad campaign emphasizes that Xbox, through Game Pass and the Xbox app, is more than just a console—it's a gaming ecosystem that spans TVs, laptops, phones, consoles, and other devices. LG's high-quality gaming TVs, including the LG G4, are perfect for this new integration.

Despite broadening its scope across different platforms, Xbox leadership has made it clear that it remains committed to the console market. Last year, the company revealed plans for a mid-generation refresh of the Xbox Series X and S, including an all-digital Series X, and assured fans that future console development is progressing steadily. Rumors about an Xbox handheld continue to circulate, though Xbox head Phil Spencer recently stated that it may still be a few years before such a device becomes a reality.



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